1. Product Overview

• Product Name:
• Description:
• Key Features/Benefits:
• Target Audience (ICPs):
• Market Segment:
• Unique Value Proposition (UVP):

2. Launch Goals

• Primary Goals (e.g., revenue, adoption, leads generated):
• Success Metrics (KPIs):
  • Example: X% increase in MQLs, X number of demos scheduled, etc.
• Timeline:

3. GTM Strategy

• Positioning and Messaging
  • Core message for each audience:
  • Differentiation strategy (competitive analysis findings):
• Customer Journey Alignment
  • Awareness:
  • Consideration:
  • Decision:
  • Retention/Advocacy:
• Market Entry Strategy
  • Direct-to-market or through partnerships?
  • Regional considerations (e.g., APAC, North America):

4. Cross-Functional Team Alignment